Chase Rice Bares All: Bro-country, New Record Label and Ruining Country Music

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Chase Rice has always been a conundrum for me. He will go down in history as one of the most successful country music songwriters of all-time because he co-wrote the highest-selling country music single of all-time, “Cruise,” but the rest of his resume has always been lacking.

Rice recently sat down with Rolling Stone Country for an in-depth, no-holds-barred interview where he revealed that his 2014 album, Ignite the Night, was his first and last with Columbia Nashville (Sony). That album featured the No. 1 hit “Ready Set Roll.” You know, the one where Rice sings, “Get ya’ little fine ass on the step / Shimmy up inside.” But, he says that’s all behind him now.

Rice was one of the first casualties in the slow bro-country death. But, that didn’t stop him releasing the awful “Whisper,” a move he says could’ve been avoided had his label offered more guidance, “They should have said, ‘Wrong time, wrong song.”

Rice just signed to Broken Bow Records, home of Jason Aldean and Dustin Lynch and he’s ready to create the music he wants to create because, “It’s been hell. I’m still blessed, but when you know what you can do and you’re not able to do it, it feels like a slap in the face. I felt like people were holding me back from the music I could create. That’s no way to live, and it’s weighed me down for a long time.”

The project, Lambs and Lions, is one Rice has been working on for years and is being produced by Chris DeStefano and Mac MacAnally.

It’s going to be different than his previous project and he hopes it’ll move him past the bro-country phase and a place where people respect his talent a little more. Though he says he’s proud of Ignite The Night, he recognizes it wasn’t exactly moving the needle with most audiences, “There will always be people saying, ‘You’re not country, you’re ruining country.’ And there were songs [on Ignite the Night] where I’m like, ‘You’re kind of right. I’m very proud of it, but I didn’t have a clue what I was doing on that record. I was just throwing a bunch of stuff on a wall and seeing what stuck. There is some stuff on there that is the same old shit and I’m tired of that. They’re finally going to see the me I want them to see.”

There’s no official release date on any of Rice’s new music, but at least it sounds like there will be some– and maybe we can all forget about “Whisper.”