Who really knows?
We just know we love this water bottle, so we dig some digging and it turns out, there’s a pretty cool story behind it.
Not Vodka is “out to influence the world in many, many ways, but first and foremost are focused on and committed to these three actions in particular: inspire individuality, give generously and help hydrate humanity.”
With each bottle sold, Not Vodka donates $1 to a non-profit dedicated to efforts around water.
Pretty cool and pretty catchy.