Jon Pardi Becomes the New Face of Wrangler Retro


Jon Pardi’s music embodies a mix of traditional country flair and modern day production, so it’s only fitting that he has been named the new face of the Wrangler Retro collection. Already a fan of the cutting-edge jean and shirt collection, Jon will be the spokesperson for the company’s fresh designs that are made specifically for the new cowboy and cowgirl.

“I grew up watching legendary country musicians rock out in Wrangler and always admired their personal style just as much as their music,” Jon says in a statement. “What makes the Wrangler Retro collection special is that it honors the tradition of a classic brand, and also brings a new, contemporary style for everyone who loves the western lifestyle, country music and the way a pair of Wrangler jeans look and feel.”

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This year, Jon will serve as the exclusive spokesperson for Wrangler Retro. As part of his new role, he’ll appear in the brand’s national television, print, radio and online marketing campaign. The reigning CMA New Artist of the Year aims to help put old-school western flare back in style.

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“I’m pumped to represent the Wrangler Retro collection. A style that blends the traditional with the new…kind of like my music,” Jon captions a brief clip of the new Wrangler campaign on Instagram.

The Wrangler Retro collection is sold through and participating western retailers.

The “Night Shift” singer has been hard at work promoting his latest album, “California Sunrise.” The album has amassed three No. 1 songs so far including, “Dirt On My Boots,” “Head Over Boots,” and “Heartache on the Dancefloor.” The singer is set to join Dierks Bentley on the road next year as part of the upcoming Burning Man Tour, which kicks off in January 2019.