What is Seriously Going on With These Videos from The Band Perry?

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I think I don’t mind The Band Perry’s new single “Comeback Kid.” It’s a slow ballad that features sister Kimberly on lead vocals singing about a really tough year.

What I’m not totally sure about are these videos– the siblings are all rockin’ brown locks, wearing white and eating a milkshake?

This one features Kimberly‘s back and an emotional removal of her blonde hair.

Then, there’s some whispering and angry-smile lunging towards the camera. Also, he’s bleeding.

And this one.

Again, the tune isn’t all that bad.