McDonald’s is putting on one of the strangest viral ad campaigns in recent history. They are asking people to tweet about their love for any one of the three sizes of Big Macs. The funniest, most unique tweet will win a diamond and sapphire encrusted 18K gold big Mac ring. Why you ask? Because “love is in the air.”
Just look at it. I’d be lying if I said I wasn’t impressed.
But calling it a single ring is a bit misleading because…
IT IS A STACK OF SEVEN SEPARATE RINGS!!
Between the seven, the burger ring is worth $12,500. But it will probably be worth more once it is awarded. The hype will drive the price up for this one-of-a-kind prize.
Check out the full ad for the competition rules.