Kia Motors and YouTube have teamed up to present “Rediscovered,” as part of Kia’s continued support of groundbreaking music online.
And the first country music artist they are teaming up with is none other than Chase Bryant.
Rediscovered finds the most exciting new artists of today reaching out of their genre comfort zone to cover a classic song from the past. The stylized, high-energy documentary series explores intersecting lines between emerging and established artists by way of a legendary song.
Over the course of five new chapters available now, Rediscovered follows “Take It On Back” hit-maker Chase Bryant as he drives through the streets of Nashville discussing his journey from the small town of Orange Grove, Texas to Music City, stopping along the way to give fans a special look inside his career landmarks, including the Orbison Building and Grand Ole Opry House.
Bryant also gives fans an insider’s glance at his vintage guitar and gear collection. Fans will go behind-the-scenes with Bryant in the studio as he records his cover of the hit single, “Takin’ It To the Streets,” a song made iconic by GRAMMY Award winning band The Doobie Brothers. While recording the legendary song, Bryant is surprised by prolific vocalist and artist Michael McDonald who – unbeknownst to Bryant – has been watching the rising star in the studio the entire time.
“I can’t tell you how excited and thankful I am about this series and to be the first Country act to do this,” said Bryant of Rediscovered. “To be able to say I got to work with Michael McDonald, whose music was the soundtrack to many years of my life, is something I’ll cherish for years, thanks to Kia. Great music never dies.”
Image Source: Barry Cantrell/KIA, BBR