Luke Bryan isn’t afraid of the spotlight and apparently, he isn’t afraid to share his feelings on the phrase, “bro-country” either. The term, popularized in 2013 by a New York writer, is now among one of the things Bryan takes offense to.
In a phone call with the Cleveland Plain Dealer, Bryan says he does have a problem with the term, “I take a little offense. I feel the initial term ‘bro-country’ was created to be kind of a little degrading to what’s popular, to what country artists are doing right now.
“It’s frustrating because whichever artists may or may not get labeled as that, they’re well beyond that. For people to call me the father of it, well, whatever. It just seems like a term that was invented to cheapen me as an artist.”
Jody Rosen, the writer who initially put the phrase into the mainstream shared in a recent interview kind of the opposite point of view from Bryan, “I was simply trying to characterize the music and place it in a broader social and musical context. A lot of the artists who I’d identify as bro-country, they’re good at what they do, and a lot of them are artists I really, really like. Mainstream country, it’s smart music. Even if it’s a big dumb song about kicking the dust up or whatever, it’s very
So, the man who actually coined the phrase thinks even the dumbest music is intelligent and Bryan says, even worse, the term is bad for his fans, “My fans are there because my version of music is what they love, and that’s what I’m all about. When people say ‘Luke Bryan fans are nothing but beer drinkers,’ that makes me mad because I know they’re more than that. They are the people who make this country go round and round.”
In short, bro-country makes the world go round and round. And sells.
Image Source: UMG