Chip And Joanna Gaines To Release A New Line Of Home Goods Through Target Called ‘Hearth & Hand’


HGTV stars Chip and Joanna Gaines just inked a huge deal with Target to release a line of home goods this fall. The multi-year deal launches November 5 and will include feature more than 300 items spanning tabletop, home décor and gifts under the name Hearth & Hand.

According to Target, many of the items will be under $30 but prices range from $.99 to $129.99.

“We want to create spaces that families want to gather in,” Joanna Gaines said in a statement.

“We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”

To celebrate their partnership, the Gaines will redesign the dining room of Target House at St. Jude, which provides long term housing for St. Jude’s patients and their families.